Strategic tourism management B 810


 
Modulekode TBE 810
Kwalifikasie Postgraduate
Fakulteit Faculty of Economic and Management Sciences
Module-inhoud

This module introduces tourism themes which cover some of the major sectors in the tourism industry such as transport (with particular emphasis on air transport), destination marketing, ecotourism, attractions and events (including sports tourism management). Selected themes will be debated to provide new insights, scientific reasoning and practical application. The aim is to formulate thoughts scientifically and logically, and to stimulate critical reading, thinking and writing.

Modulekrediete 20.00
NQF Level 09
Prerequisites No prerequisite.
Contact time 5 lectures per year
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Year

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